Digitas Media, LLC announced a successful acquisition of True Trampoline, a website dedicated to providing reviews, guides, and information related to trampoline products and services.
The website acquisition represents a new move for the media company to begin expanding its informational web content portfolio and collection of niche blog websites. "I'm excited to expand into this new and exciting niche in the recreational sports category. Trampolines are amazing for exercise and provide numerous health benefits, mentally and physically," said CEO and founder of Digitas Media, LLC.
The website True Trampoline provides resources, guides, and information related to trampoline products and accessories, and has focused primarily on providing content related to trampolines for adults, trampolines for children, and guidance related content around types of trampolines, including rectangular trampolines, square trampolines, and a host of other types of trampolines.
"Our plan is to grow the website with organic and possibly paid traffic, and to leverage its position as a leader and authority in the space to improve our blog content portfolio," said the CEO. "We plan to do this by developing quality authoritative content that will be very useful and helpful to anyone interested in learning more about trampolines, from a consumer perspective or from the perspective of a recreational user."
"We've also made a number of other acquisitions recently in the trampoline vertical, which we plan to announce in future upcoming press releases. We will be leveraging these additional sites as well to help grow the True Trampoline website into a brand and into an informational center and resource for people to learn all there is to know about trampolines and how to get the most out of using them.
“Trampoline jumping is becoming more and more popular among children, teenagers, and adults, but few people, I think, realize that there are actually a number of really important health benefits associated with this great outdoor activity. There are trampoline fitness classes, trampoline parks, and of course trampolines themselves popping up all over the United States in backyards and in popular tourist destinations, and I imagine this trend may continue to as people look for ways to get back outside after the pandemic.
"Our hope is to to expand the public's awareness of this amazing recreational sports device, which we believe can help get kids off the couch and away from the texting machines and back into sports, gain exposure to beneficial vitamin D, and have fun while combating mental health disease and childhood obesity."
Digitas Media, LLC, started out as a web development agency, marketing agency, arbitrage business, and web design shop, however, in recent years the company has expanded into book publishing, and online publishing as well. The True Trampoline acquisition represents the newest attempt by the company to diversify its revenues sources and to improve its online publishing operations.
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