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Global payment platform Ayden today announced the successful integration of Adyen for Platforms and guest experience software business ROLLER to further enhance customer experience in all channel locations.
By combining the power of Adyen for Platforms, ROLLER is now equipped with a single and complete view of the customer journey across every touchpoint through Adyen's unified business solution.
In the statement introducing the partnership, Ayden suggested that “as the market will continue to grow rapidly, integration with Adyen for Platforms means that the scalability of the platform and the market has matured, supporting all relevant payment methods, currencies, and customized payment experiences. "
Adyen for Platforms provides a global and flexible payment solution that enables platform business models to integrate payments into its products without increasing operational complexity or resource constraints. The platform will be able to use Adyen's unified business solution to quickly scale, manage risk, track results and gather rich customer insights at all touch points from a single integration. Internationally renowned companies such as GoFundMe, Fresha, Skidata, and Zenoti have used this solution in their global networks to easily facilitate payments between users and end customers.
Building on its success, Adyen's connection with ROLLER (one of the world's leading integrated software providers for attractions and entertainment venues) will assist customers in ticketing, access management, point of sale and payment.
Supporting more than 900 attractions around the world, including theme parks and trampoline parks such as Gumbaya World, Adverture Park, Skyzone and Flipout, ROLLER has regarded payment as an integral part of helping brands increase customer loyalty, revenue and brand promotion .
By combining the power of Adyen for Platforms, ROLLER is now equipped with a single and complete view of the customer journey across every touchpoint through Adyen's unified business solution. Guest journeys that were traditionally recorded separately can now be related to each other. From the initial online purchase to the food, beverages and gifts purchased in person in the venue, and then to the post-visit sales when the customer purchases the goods online.
The integration of data means that transactions can now be as frictionless as possible, which is another key factor in enhancing the customer experience. Guest data can now be easily obtained, verified and integrated, thereby eliminating queue time and friction points when upgrading, downgrading or refunding.
Will Nicholson, COO and Head of Payments at ROLLER, commented: “Providing an outstanding guest experience is an integral part of everything we do at ROLLER. We are honored to work with Adyen, who leads the way in payment innovation, to enable our customers worldwide Places to achieve this goal.
"Adyen for Platforms integration helps us better support our customers, not only payment processing, but more importantly, from the perspective of customer experience. With Adyen, the robustness, scalability, and data visualization of our platform Significant improvement."
Adyen for Platforms is built on Adyen's global payment infrastructure, allowing platform companies to access the latest payment innovations. Integration with Adyen for Platforms means that the scalability of the platform has matured, supporting all relevant payment methods, currencies and customized payment experiences.
Hayley Fisher, Adyen’s AUNZ Country Manager, added: “Platforms are an evolving business model, and more and more participants are entering the field.
"Adyen for Platforms is designed to support platforms spanning their unique and complex customer journeys. This is why it is important to provide a comprehensive solution that not only helps the platform to easily accept and manage payments for users, but also makes use of Unify the power of commerce to cover every customer touch point. When working with ROLLER, we are very proud to provide a fully integrated solution that helps improve the overall online and offline customer experience."
In 2019, Adyen partnered with Merlin Entertainments to consolidate its payment experience in more than 130 attractions in 25 countries/regions around the world.
Adopting Adyen's single payment platform in its Legoland and Discovery Center, Marine Life and Madame Tussauds attractions, by transforming payment into a seamless process, improving customer experience while increasing conversion rates, and supporting Merlin Entertainments' continued global expansion .
Adyen handles payments for all services under Merlin Enterprises, including fast food restaurants, hotels and accommodations, retail, annual memberships, wearables, and ticketing.
November 15, 2021-Disney proposes to restore theme park revenue
November 3, 2021-Roller announces integration with Groupon to help customers drive customer demand
October 26, 2021-Viva Leisure launches transaction payment gateway division
June 2, 2021-Provide theme park tickets and airline awards as vaccinations
March 1, 2021-Transaction Services Group will merge with US payment solutions provider Clearent
February 19, 2021-Queensland theme parks shortened opening hours due to declining visitor numbers
February 14, 2021-Asia theme park develops new attractions
November 30, 2020-Raffles Singapore launches Adyen payment solution
August 26, 2020-ROLLER shares how the attractions industry adapts to COVID-19 rules
July 22, 2020-VenueShield agreement, employee sharing and cashless payments help venues provide economic stimulus to Western Australia
May 22, 2020-Ticketek integrates Afterpay as a payment option
August 23, 2019-Roller shares trampoline park demographics
June 3, 2019-ROLLER provides software solutions for Skyline Enterprises Luge operations
April 12, 2019-Roller Software resources mark the advantages of "all-in-one" software
November 12, 2018-ROLLER launches new partner program
October 24, 2018-ROLLER launches new self-service kiosks and software solutions
August 6, 2018-ROLLER raises investment funds to accelerate global growth
August 3, 2017-ROLLER supports the UK as a major growth center for entertainment and leisure
March 14, 2016-Australia's Roller Software provides ticketing and e-commerce solutions for attractions worldwide
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